Coming Soon!

Dynamic, virile and reassuring all at once, Magnificent Blu by Armaf whisks you away to a magical world of complete serenity.

An enthralling fragrance that uplifts the spirit with a harmony that’s as beautiful as it is simple.

Due to arrive in the UK late July 2021, the new Brother of the majestic Magnificent Pour Homme & Magnificent Pour Femme is every bit as dazzling!

Sillage Success!

Talk about tenacity! This month the spotlight is on yet another ARMAF trendsetter.

Released in 2020 the citrusy-fresh Club De Nuit Sillage 105ml exploded onto centre stage, surpassing industry expectations. The crisp citrus opening of this sharp and commanding fragrance delivers a longevity above average. Described by ARMAF fans as having ‘outstanding durability’ and ‘wearable with an exciting twist’, reviewers in their droves have been ‘thrilled with the freshness’ of the new ‘affordable signature scent’!

The numbers speak for themselves. Despite the UK lockdown, preventing a deserving showcase in physical retail stores, sales have rocketed. A clear hit with online beauty outlets accross the UK and Europe, the influence from You Tubing fashion gurus cannot be ignored.

Take a look for yourself . . .

www.fragrantica.com/Armaf/Club De Nuit Sillage

New Fragrance Launch 2021 – The Pride of ARMAF Pour Femme White Edition !

April 2021 saw the succesful launch of Sterling’s latest edition to the ARMAF family; The Pride of ARMAF pour Femme White Edition 100ml Eau De Parfum.

Top Note: Bergamot, Lemon
Heart Note: Cinnamon, Musk Nut, Oak Moss
Base Note: Sandalwood, Tonka Beans, Vanilla

The fresh and exuberant new kid on the block made its grand entrance to the UK in April 2021 and flew off the LUXSCENTS shelves as expected!

Already a big hit in the U.S this vibrant, zestful spin on the original Pride of ARMAF Pour Femme is set to triumph long into the summer, setting the trend for 2022.